WHY EQUITY?

Long-term wealth creation

Investing in equities for a long term has many advantages. Here is why equity investments have an edge over simply saving money in your bank account:


  • Wide bouquet of trading options
    Inflation drives up the cost of living and eats away the value of your savings. Traditional investment avenues like Fixed Deposits, Bonds, etc. have a limited upside of 8 to 10 %, whereas equities as an asset class have given an average annual return of about 13 % in the last 10 years. Hence, when it comes to beating inflation, equities are undoubtedly your best bet
  • Source of Long term wealth creation
    Our philosophy of "Buy Right Sit Tight" has helped a lot of investors in long term wealth creation. Investing in good businesses and growth stories at an early stage provides unlimited upside potential. For example, your investment of Rs. 1,000 in the Infosys IPO in 1993, would have fetched you Rs. 30 Lakhs today. Not participating in growth stories would certainly be an opportunity missed
  • One of the most Liquid investment options
    Equities also provide you the flexibility of quickly changing your holding patterns to suit your requirements and also convert your holdings into cash instantly. This makes it the most suitable option compared to other asset classes for investors who are looking for liquidity


Why invest with us?

At InvestorChef, we make equity trading easier, more predictable, and more rewarding for our customers. Whether you are a long-term value investor or a day trader; a beginner or a professional investor looking to trade on leverage, we provide you with access to various investment and trading products, sound research and advice and secure tools to help you achieve your goals with ease


Our Products

  • Cash & Margin Plus products allowing you to get the maximum on your stocks
  • Flexibility to trade across all exchanges - BSE, NSE & MCX-SX
  • Ability to invest in Stock SIPs in 300+ companies providing benefit of price averaging
  • Option to invest in Exchange Traded Funds to benefit from diversification and lesser volatility.
  • Loan against Shares facility to help you buy more stocks by providing cash or stock collaterals.

Our Technology

  • Secured trading experience across all devices through a single access (Desktop, Web, Mobile, Tablet, Smart watch) and dedicated advisory desk to ensure you never miss an opportunity!
  • All platforms integrated with trade-track-review capabilities and in built research and advice
  • Access to MO Trader platform and MO Investor platform crafted thoughtfully as per the requirement of Trader and Investor
  • Fully Integrated Desktop Trading Application with super-fast trade execution and 1-second rate refresh *.
  • Superior Investor Web & Trader Web Platform with simple and quick order placement capabilities
  • Integrated view of your holdings and transactions across all asset classes with advanced analytics available 24X7 in all platforms
  • In built Robo Wealth tool to offer you customized recommendations on your portfolio backed with our Solid Research.
  • Real time tracking with our all new handy smart watch